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Celebrities have every chance to make every dream come true. Proving that the old adage “it takes money to make money” is true, famous faces often take the lead and launch their own brands of alcohol to see where it takes them. With high hopes and competitive intentions, the world of celebrity alcohol brands has grown into a very dense and tight-knit category.
Wonderwall reports that many celebrities have tried their luck by creating their own brands of alcohol, with some doing significantly better than others. The differences between the brands vary widely, with some designed to attract the masses for a wider sale, while others target an elite crowd and are highly regarded as some of the most luxurious alcohol offerings.
9 Kendall Jenner: 818 Tequila
Kendall Jenner has already enjoyed success on the catwalks and through her family’s reality TV show, Keeping Up With The Kardashians. She’s cast her name in the ring along with a slew of other celebrities who have created their own liquor brands and it looks like she’s on the right track to being successful.
Tequila 818 was named after the zip code for its area and although it is fairly new, its tequila has already received a lot of positive attention. The World Tequila Awards have already crowned it “the best rested tequila” and there is no doubt that the success of this brand will continue to soar.
8 Snoop Dogg: 19 Crimes & Indoggo Gin
Snoop Dogg dove into not one, but two different brands of alcohol. He released the Indoggo gin which, according to Drinks Retailing News, was awarded a “Double Gold” for taste and design at the 2020 Proof Awards. “
He also has a very popular brand of wine called 19 Crimes which is doing incredibly well. In fact, “Sales of 19 Crimes, the Australian wine brand owned by Treasury Wine Estates, grew 68.2% in value and 54.1% in volume through April 2020” from the previous year .
7 Bethenny Frankel: Skinnygirl Cocktails
Bethenny Frankel definitely rolled the dice when she created Skinnygirl Cocktails, and the odds ended up working in her favor. At first, she wasn’t sure if this unique brand of alcohol would appeal to her fan base, but was thrilled that she could sell it for a huge price when she ran into financial difficulties.
Cheatsheet reports that in 2011, Beam Global Spirits & Wine bought Skinnygirl Cocktails from Bethenny for $ 120 million, making all of their efforts worth it.
6 50 Cent: Effin Vodka, Chemin Du Roi, Branson Cognac
If it’s premium alcohol, 50 Cent wants to put their name on it … or at least that’s what it sounds like.
50 Cent is sold the majority of its shares in Effin Vodka for $ 60 million. For those who are wondering, yes, there are still a few actions left!
That’s not all he tries though. It looks like 50 Cent is craving lavishly brewed, high-priced alcohol. He has created two of his own brands that he strongly promotes on social networks; Champagne Chemin du Roi and Cognac Branson. Both are labeled as premium and premium brands and they are priced the same. It continues to generate good profits but the valuation of its brands remains unresolved.
5 Diddy: Ciroc
Diddy signed with Diageo in the late 2000s to take over Ciroc Vodka, and at the time, Ciroc was practically a dying brand. With sales seriously lacking and no real game plan to elevate the brand, Diageo decided to enlist Diddy’s help and, of course, he skyrocketed it. The mass appeal was twofold – Diddy’s personal endorsement and relentless, eye-catching publicity coupled with the brand’s overall affordability. Simply put, sales were easier to generate because the cost of the bottle itself was more affordable, making it more attractive and accessible to the masses.
4 Dwayne ‘The Rock’ Johnson: Tequila Teremana
Dwayne Johnson rented Teremana Tequila to the world in March 2020, at the start of the global pandemic, but according to Forbes, he is still “able to walk 300,000 9-liter cases in his first year. That’s a record number. for the spirits industry, but for Johnson and his co-founders, this is just the beginning.
The success of his brand is inevitably poised to challenge the tastes of Casamigos, the brand created by George Clooney.
3 Ryan Reynolds: Aviation American Gin
When Ryan Reynolds set out to create Aviation American Gin, it’s unlikely he ever thought he would sell it for $ 610 million, but that’s precisely what ended up happening.
After cultivating the stellar gin product, Davis Brands and Diageo struck a deal to take over the alcohol brand, and that massive dollar value was the basis of their talks.
2 Jay-Z: Champagne Armand de Brignac
It’s hard to miss Jay-Z’s contribution to the alcohol world. He raps on Ace Of Spades, the laid back name of his champagne brand Armand de Brignac, all the time. It showcases its high-priced bottles, a series of social media posts and music videos, and makes a point of revealing to the world that this is a luxury brand intended for the most special moments of the world. life and to the elite who can afford to let it go. a lot of money on premium alcohol.
He was very successful in establishing his brand. Forbes “valued the collaboration deal at around $ 630 million, based on conversations with five beverage analysts and industry insiders. That’s double the brand’s previous valuation by Forbes. “
1 George Clooney: Casamigos
Many celebrities start their own liquor brands, but very few see their businesses reach George Clooney’s significant levels of success.
He was the mastermind behind Casamigos, which was marketed as a premium tequila brand, and in 2017 Clooney put a price on the fruits of his labor. He sold Casamigos Tequila to Diageo for a breathtaking billion dollars.
Sources: Forbes, Wonderwall, Business Insider, Cheatsheet, Beverages Retailing News
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