Allegro Cellars brings new energy to wine for Hispanic consumers with Allegro Block Party featuring multi-talented star, Leli Hernandez
LOS ANGELES, August 3, 2022 /PRNewswire/ — Allegro Cellars, the Modern California premium wine brand celebrating the artistic, forward-thinking lifestyle and experiences of Hispanic youth, has brought a whole new level of excitement to Los Angeles with a cultural festival Saturday July 30atop the Grammy Museum at LA Live.
The event, the first of its kind, featured a special performance by the multi-talented artist Leli Hernandez (@LeliHernandez) and highlighted the upbeat creativity inherent in Allegro’s consumer through live art activation, a local fashion pop-up, foodie favorites, dance-inducing music, and the full line of Allegro wines – including the launch of a new product.
“What an incredible feeling to see so much positive energy coming from the public during my performance, I loved it!” said Leli Hernandez. “A big shout out to Allegro Cellars for bringing beautiful people from all walks of life – foodies, artists and fashion – to the rooftop for a fun night out in downtown LA.”
“Allegro is sparking a new energy in wine for millennia of third culture. Our Hispanic culture is so vibrant, fiery, and exciting, and I wanted to create wines to not just match that, but to showcase it. Now, we take things one step further by creating an event that brings that feeling to life!So whether you’re at our Block Party or just hanging out with friends in the backyard, Allegro provides an atmosphere conducive to connections, celebration and alegriaof course!”, said the Allegro winemaker. Karina Arroyoherself a third culture millennial who was born and raised in California and is a rising star in the world of viticulture.
The Allegro Block Party also brought together some of the California Los Angeles-area food and lifestyle influencers and most popular writers to learn how these wines are a reason to connect and celebrate! The theme and visuals for the evening offered a true picture of the rapidly growing appeal of the Allegro brand among culture-creating Hispanics.
Allegro Cellars is a proud Californian wine. We celebrate the diverse spirit of our house, where our grapes connect to the beating heart of our neighborhoods. Our fresh, vibrant and uplifting wine is our best tribute to the California floor.
Allegro Moscato is a sweet and fragrant wine with aromas of orange blossom, apricot and peach – a well balanced, sweet and sparkling wine full of flavor. Allegro Sweet Red is fresh and fruity, yet balanced with structure and complexity – it’s light on the palate and explodes with bright red fruit with a bit of spritz. Allegro Moscato Spritzers have all the fruity freshness of our Moscato, with an even more sparkling energy – perfect for those looking for something light, but still refreshing and flavorful. Learn more about Allegro Cellars: https://allegrocellars.com/.
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In the name of Caves Allegro
Marketing Director of Allegro Cellars
SOURCE Allegro Cellars