America’s 20 Most Popular Imported Wine Brands (2020)

There’s no doubt about it: Americans love to drink wine all over the world, and during the pandemic, Americans have continued to look to the brands they know and love.

According to The data from the Beverage Information Group (shared by the American Association of Wine Economists), Yellow Tail and Stella Rosa were the top-selling international wine brands in the United States in 2020, with 7.0 and 5.2 million cases of 9 liters sold respectively.

Yellow Tail, an Australian brand recognizable for its critter label and being “the best bottle of wine on the market for six dollars”, maintained its leadership position and even recorded a 6.7% increase in sales by volume. compared to 2019. Italian Stella Rosa was a dark horse, increasing 112.1% in the space of a year.

Other top brands included Cavit, 19 Crimes (you know, bottles with an AR label) and Kim Crawford. The only top 20 brands whose sales declined during the pandemic included Concha y Toro and Ecco Domani, while half of the bottles in the ranking came from Italy.

Check out the list below for more details on America’s favorite imported wines.

Best-selling imported wines in the United States for 2020

  1. Yellow Tail, Australia (7 million cases)
  2. Stella Rosa, Italy (5.2 million cases)
  3. Cavit, Italy (3.9 million cases)
  4. 19 Crimes, Australia (2.1 million cases)
  5. Concha y Toro, Chile (2.1 million cases)
  6. Kim Crawford, New Zealand (1.6 million cases)
  7. Riunite, Italy (1.4 million cases)
  8. Roscato, Italy (1.2 million cases)
  9. Ecco Domani, Italy (1.1 million cases)
  10. Oyster Bay, New Zealand (1.1 million cases)
  11. Mezzacorona, Italy (1 million cases)
  12. Lindemans, Australia (1 million cases)
  13. Castello del Poggio, Italy (970,000 cases)
  14. Ruffino, Italy (914,000 cases)
  15. Bella Sera (860,000 cases)
  16. Alamos, Argentina (860,000 cases)
  17. Leonard Kreusch, Germany (820,000 cases)
  18. Folonari, Italy (764,000 cases)
  19. Matua Valley, New Zealand (729,000 cases)
  20. Fish Eye, Australia (685,000 cases)



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Elisha A. Tilghman