Audemars Piguet opens luxury hotel in idyllic Swiss village it calls home

Swiss luxury watchmaker Audemars Piguet entered the world of hospitality with an impressively designed hotel in June 2022. Hotel des Horlogers is located in the Swiss village of Le Brassus, home of the watchmaker.

Designed by Danish architect Bjarke Ingels – the person behind the world famous waste incinerator with a working ski slope in Copenhagen – the luxury hotel is tucked away from the street. It is next to the spiral-shaped Atelier Audemars Piguet, or AP museum, which is also Ingels’ creation.

Here are the details about the luxury hotel Audemars Piguet

The architecture merges with the valley

Image credit: CCHE

The design of the Hôtel des Horlogers reflects the topography of the Vallée de Joux, of which Le Brassus is a part. The building appears almost invisible in the terrain due to its zigzag, ramp-like architecture, which merges with its surroundings and the meadow on which it stands.

The interiors of the hotel are also inspired by nature. Bare tree roots hang from the lobby’s ceiling, and huge glass panels allow guests an uninterrupted view of the overwhelmingly beautiful landscape outside.

Soft pastel colors dominate the interiors, helping to enhance the elegance of the design and showcasing the luxury it offers. The fixtures are designed like truffles and white elephant ears.

Where to eat and drink at the hotel

Image credit: CCHE

Perhaps the most significant attraction of the Hôtel des Horlogers is the three dining establishments it houses, and all of them are run by French three-star Michelin chef Emmanuel Renaut.

Among these are the gourmet restaurant La Table des Horlogers and the Bar des Horlogers, which serves signature cocktails and offers an a la carte menu.

The largest of the three is Le Gogant, located down the hall. The restaurant has floor-to-ceiling windows that allow diners to enjoy the view outside while savoring some of the finest cuisines on offer.

Interconnected building

The Hôtel des Horlogers has 50 rooms, including 12 suites, which are connected to the restaurants, seminar room, lobby and spa by an interior walkway.

Ingels’ firm Bjarke Ingels Group (BIG) worked with Swiss firm CCHE Architecture on the hotel, which lasted four years. The interiors are made by the French company AUM Pierre Minassian.

Le Brassus is itself a picturesque destination. Its terrain is perfect for hiking, skiing and biking. But its history as a watchmaking hub means there are museums, such as those belonging to former watchmakers Audemars Piguet and Jaeger-LeCoultre, in and around the village.

(Main and featured images: CCHE)

Elisha A. Tilghman