British Airways will launch Wine Flyer in October

British Airways customers will soon be able to earn Avios points when ordering wine from IAG Loyalty, a new online retailer.

The airline will launch Wine Flyer on October 4, 2022 in partnership with IAG Loyalty.

Members of the British Airways Executive Club loyalty program making one-off payments will receive 5 Avios per £1 spent on the total value of their basket, while those who sign up for a subscription option will receive 10 Avios per £1 spent .

Wine can also be purchased from 8,000 Avios per case of six, and there will be options to purchase with a combination of cash and Avios.

British Airways customers will be able to earn Avios points when ordering wine from IAG Loyalty

British Airways says each wine chosen for the range of around 140 varieties has been produced by a country on the airline’s global network, emphasizing both affordability and quality.

Prices start at less than £10 per bottle and the range includes brands such as Whispering Angel, Penfolds and Moët & Chandon.

Beers, spirits and soft drinks will also be available.

“In launching The Wine Flyer, we have introduced one of the most generous Avios earning platforms available. A monthly subscription will help customers collect enough Avios to travel to destinations such as Paris, Barcelona or Naples in only six months,” said Jack Smith, new CEO of the IAG Loyalty subsidiary. “We know that wine is a big passion for many of our members, so we offer a wide choice of countries, regions , varietals, styles and prices to satisfy as many customers as possible.We have a unique opportunity to bring customers a variety of wines, including those they have tasted in the air on British Airways flights or in its lounges.

A special introductory offer will be available until 31 December 2022, offering 10 Avios for £1 on one-time purchases and 15 Avios for £1 on subscriptions.


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Elisha A. Tilghman