Calabria acquires three brands of wine from Henkell Freixenet
Through Lisa riley
Posted: November 12, 2020
Calabria Family Wines has acquired a trio of Australian wine brands – Deakin Estate, La La Land and Azahara, from Wingara Wine Group [part of Henkell Freixenet], for an undisclosed amount.
The deal, signed late last week, is a ‘brand-only’ sale and transfers ownership of all three brands to Calabria, which will now produce all wines from each of its Griffith vineyard’s brand portfolios, in New South Wales, as well as to manage marketing in all markets.
Each of the brands brought something “new to the table” for the Calabria team as the company continued to “diversify and expand” its wine offering, said Michael Calabria, third generation general manager.
“Deakin Estate, with over 50 years of winemaking history behind it, has achieved exceptional distribution, especially in tough export markets where many haven’t. This can only happen with a good quality product and a dedicated team behind it, ”he said.
While “newer to the market,” La La Land and Azahara, were “unique brands with well-established portfolios and market presence, both domestically and internationally,” he said. added.
“We look forward to savoring La La Land’s dedication to emerging wine styles with our own Italian alternatives, and celebrating the effervescent sparkle and sophistication of Azaharas.”
Sean Shortt, Executive Director of Sales and Marketing at Wingara, said: “Henkell Freixenet sees Australia as an important market with great potential, and our strategic focus is the development of our brands Global Icon, Henkell, Freixenet & Mionetto .
“We are delighted that the Deakin Estate, Azahara and La La Land brands are moving to a family business that has the resources and the drive to take brands to the next level. ”
Calabria said it will continue its long-standing distribution partnership with Berkmann Wine Cellars in the UK for Deakin Estate and La La Land.
“We know the value of having a family team behind a brand, and we’re excited to see these top performing brands continue to grow under new owners at Calabria Family Wines,” said Rupert Berkmann, Importer CEO Berkmann. Wine cellars.
The changes will take effect today, November 12.