Cameron Diaz adds cabernet to his Avaline wine brand

Avaline, co-founded by Cameron Diaz and Katherine Power, has announced the launch of its first Cabernet Sauvignon, an organic wine sourced and produced by the family-owned Tagaris Winery in Washington.

The launch of the bolder red wine meets demand, the duo said.

“When we spoke to our community about the wines they wanted next, we heard they’d like to see a bolder red from us,” Power explained, saying it was “for all the taxi enthusiasts who are looking for a delicious organic choice. »

Cameron Diaz added that the duo had always wanted to make a Cabernet and the launch was “just in time for the holiday season.”

Tagaris winemaker Frank Roth said the team is proud to partner with Avaline to bring their organically grown wine to a wider audience. The family’s Washington winery has 2,000 acres of vines, some of which are up to 30 years old.

“The organic movement is just getting started in the United States and it’s such an exciting time,” he said. “As pioneers of organic viticulture in Washington State, we are thrilled to have Avaline raising the bar for Washington organic wine.”

The new Avaline Cabernet Sauvignon, which boasts 14% ABV, is available for $30 through the brand’s website.

The launch is the latest expansion to the range, which saw a Chardonnay from Tagaris Winery added earlier this year, following a limited edition Pinot Noir from Porter Creek Vineyards in Russian River Valley in Sonoma County last October – his first Californian wine. A sparkling of Spanish biodynamic sparkling producer Raventós i Blanc launched in December 2020 after its first French red, a blend of organically grown Grenache and Syrah grapes.

The organic range was first launched in June 2020 with a Spanish white and a French rosé from Provençal producer Mas de Cadenet as part of the “clean” wine trend, which does not use synthetic pesticides or chemical additives. , which leads producers to claim that its wines are better for the health of consumers.

Elisha A. Tilghman