Cheapest supermarket in Asda for popular wine brands, but best in Sainsbury for fancy deals

EXCLUSIVE: A study by Who? found drinkers can save up to 22% on premium labels knowing where they are sourcing with Waitrose charging 22% more for a popular brand

Wine drinkers can save money on their favorite drink (file image)

Wine lovers looking to save money on their favorite drink can sniff out the best deals at Asda, a watchdog has revealed.

A study by which? found the supermarket to be the cheapest for 60% of popular plonks such as Barefoot and Gallo.

According to research, drinkers can save up to 22% on premium labels by being as savvy about where they are sourcing as they are from their drink.

For example, Casillero Del Diablo Sauvignon Blanc was priced at £ 6.96 at Asda but was 16% more expensive at £ 8.10 at Waitrose.

Gallo Family Vineyards Summer Rose cost Asda £ 4.24, but Waitrose 14% more with a bill of £ 4.85.

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Barefoot Malbec – £ 4.24 at Asda and £ 5.50 at Waitrose







And the Barefoot Malbec cost £ 6.15 from Asda but £ 6.89 from Waitrose, which was the most expensive supermarket, according to the study.

While Asda was best for popular brands, Sainsbury’s was best for cherry picking deals on chic labels.

For research, award-winning New Zealand wine Brancott Estate Sauvingnon Blanc was £ 7.41 at Sainsbury’s, but £ 9.01 at Waitrose, a 22% difference.

Morrisons was named the city’s toast for overall deals with 17% of its price cut at one point and 22% of the range at bargain prices between November and December of last year.








Casillero del Diablo Sauvignon Blanc – £ 4.24 at Asda and £ 5.50 at Waitrose
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Connoisseurs looking for deals on wine varieties such as Pinot Grigio and Cabernet Sauvignon can buy wine for under £ 4 from Lidl discounter, Which? noted.

For just £ 3.80, wine lovers can buy a chain bottle of Tempranillo with Merlot for £ 4.38.

And buyers can put a bottle of Syrah in their baskets for £ 4.01 at Aldi and buy a Cabernet Sauvignon for £ 4.98.




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Who? said: “Discounters Aldi and Lidl generally do not have deals on their wine range, preferring to keep prices low all year round.”

The consumer watchdog analyzed the prices of 382 bottles at Tesco, Asda, Morrisons, Sainsbury’s and Waitrose supermarkets, Aldi and Lidl discounters, and the Ocado online store and looked at 10 of the most popular wine varieties.




Natalie Hitchins, Home Products & Services Manager at Which? said: “Our research has found that some of the UK’s most popular wine brands can vary in price by up to 22% depending on where you shop with Asda and Sainsbury’s being the cheapest.

“If the big brands aren’t important, wine enthusiasts can find a bargain at Aldi, Lidl or Morrisons, which were the cheapest supermarkets for own-brand bottles of the most popular varietals, such as Syrah and pinot grigio.


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Mildred S. Rizzo

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