Johnson County Tourism Brought in $341 Million Last Year – Inside Indiana Business

(photo courtesy of The Daily Journal)

A study analyzing the economic impact of tourism in Johnson County shows an annual increase in tourism spending. Our partners at Daily newspaper report that tourism contributed more than $341 million to the county’s economy last year, up from about $256 million in 2017 when Festival Country Indiana, the county’s tourism agency, was established.

Indiana Country Festival says the study results are indicative of its measurable successes since its inception. An economic impact study conducted in 2013 showed that the economic impact of tourism decreased by 0.5% year-on-year.

Indiana Country Festival executive director Ken Kosky says the economic impact is an annual increase in spending of 8.4% each year.

“What this showed is that if you don’t invest in tourism marketing and tourism product development, you will continue to lose market share,” Kosky said.

The study, which examines data from 2021, was primarily conducted by researching tax and spending data in the county, as well as through a series of in-person interviews with tourists. The study was conducted by Certec Inc., based in Kentucky.

According to Kosky, visitors to the county come primarily from Indiana, and most out-of-state visitors come from neighboring states: Illinois, Kentucky and Ohio. The study shows that 40% of visitors stay one to three nights, while 30% visit for a day trip.

According to the study interviews, most people visited the county because of the attractions and activities. Top attractions include Mallow Run Winery, Historic Downtown Franklin, Rascal Entertainment Area, and Apple Works. Visitors also reported visiting nearby Indianapolis attractions such as the zoo and the Indianapolis Motor Speedway.

Elisha A. Tilghman