Online hub helps lesser-known winemakers ‘dream a little’

There doesn’t seem to be a shortage of wine in California, but there certainly aren’t enough winemakers with market access. A new wine company based in SoCal, Go there Wines, is dedicated to broadening the collective wine horizon. He highlights the varietals, growing regions, unusual wine blends and stories from the growing network of global winemakers he works with.

Restaurateur Rose Previte founded the company with her husband, former Morning Edition co-host David Greene. While living abroad in Moscow, the couple fell in love with hard-to-find Georgian wine that was embargoed by Russia and realized that “wine can be geopolitical”.

Back home, Previte began spotlighting Georgian wine in her restaurant, and in the process came across many other amazing winemakers whose products never make it to American shelves.

“As I got into buying, I realized there were a lot of other lesser-known countries in the US market, which [produce] delicious wines of very high quality, with incredible winemakers who have an incredible history and phenomenal stories,” she says.

Working with winemakers from Georgia, South Africa and Previte’s ancestral homeland of Lebanon, Go There Wines has created a virtual hub where these winemakers’ products can be sold. In addition to paying growers upfront for their costs, they plan to donate 25% of profits to makers and their communities, so they can continue to grow their businesses in years to come.

California winemaker Tara Gomez, a native of the Chumash Indian Band of Santa Ynez, runs Camins 2 Dreams cellar with his wife Mireia Taribó. She says working as a small winemaker in a largely white, male-dominated wine industry has been challenging.

The collaboration with Go There Wines has helped to reduce the initial costs a little. And she hopes the profits will also help their business grow, as will their grapes.

“That upfront money helps pay for the grapes,” Gomez says. “It also helps us to dream a little, because our next dream is to be able to have land that we could rent and grow our own grapes.”

Elisha A. Tilghman