QUINI launches proprietary analytics platform


High-performance environment delivers new intelligence capabilities and supports market-wide adoption strategy

VANCOUVER, BC – July 25, 2022 – Quini® (www.quiniwine.com), the leader in sensory data and wine consumer analytics solutions today launched its next-generation platform for wine producers and industry players. QUINI DATA™ 2.0 leverages Quini’s growing consumer wine tasting and evaluation sensory data set, unique wine tasting event data capture and management software applications, consumer tasting tools and machine learning algorithms to provide deep and rich insights that enable better informed and faster decisions.

“QUINI DATA 2.0 is an important milestone for Quini, our product management, data science and software development teams. Passion, commitment and tireless work bring to life Quini’s vision for accessible consumer sensory data for winery professionals across all business functions,” said Roger Noujeim, CEO of Quini.

With today’s launch, Quini has moved away from using third-party data visualization software, eliminating all associated licensing costs. The new proprietary environment improves performance and user experience, improves design flexibility and security, and enables Quini to broadly license usage to support the company’s market adoption and expansion strategy. ‘company.

QUINI DATA 2.0 offers simple and user-friendly analytics to answer business, marketing, sales and product questions, as well as advanced dashboards for Business Intelligence and Innovation professionals.

Fig 1. Screenshot of QUINI DATA EXECUTIVE mobile dashboard

Noujeim added: “Anyone in a winery who can benefit from access to consumer sensory data should and can now have this access. The new QUINI DATA 2.0 platform enables a data-driven culture. A culture that values ​​consumer-informed planning, risk reduction, preventative intelligence and action, and maximizing success.


QUINI DATA 2.0 incorporates a new analytics dashboard designed to give the busy executive consumer insight into a product, at a glance. Also accessible via mobile, the dashboard makes it easy for wine professionals to get on-demand responses, for example for meetings and presentations.

Fig 2. Screenshots of two components of the EXECUTIVE chart of the QUINI DATA mobile dashboard

“We recognize that busy executives don’t always have time to dig deep into data. Product analysis at a glance, on a single screen via mobile, allows the professional to be better informed thanks to consumer intelligence, where and when he needs it.

“Wine professionals can now instantly get actionable insights into a product, in a single dashboard, much like analyzing the shares of a public company. Just select a wine and EXECUTIVE provides the answers,” concluded Noujeim.

Fig 3. Screenshot of the QUINI DATA ADVANCED ANALYTICS dashboard spider

QUINI DATA 2.0 encompasses several clusters of complementary analytical dashboards to support the different business functions of a winery. This includes marketing, business intelligence, winemaking and innovation teams, consumer knowledge managers, direct-to-consumer (DTC) groups and wine clubs.

Wineries engage Quini to collect consumer data on products relevant to their business, to solve critical business and product questions. Leveraging Quini’s nationwide consumer wine tasting panels, data capture software and real-time analytics, Quini ensures data is soon available to customers, on demand.

For a demonstration of QUINI DATA 2.0 or to request high resolution images, please email Quini at [email protected]


Quini is the leader in sensory data and technology solutions serving the wine industry. Privately held, Quini is headquartered in Vancouver, British Columbia. Quini’s investor group includes OKR Financial (www.okrfinancial.com) and private investors.


Elisha A. Tilghman