The most popular wine brands in the world

Thousands of wine labels are sold around the world, but some are more ubiquitous than others.

When it comes to travel, there are two basic types of tourists – some people like to try new and exotic things abroad, while others eagerly seek the heartwarming familiarity of McDonald’s.

Wine is a bit like that too.

While some people like to experiment a bit with their wine choices, step out of their comfort zone and open up to new experiences, others prefer the safety and reliability of their favorite brands, and finding them overseas can be. be the equivalent of a warm hug from home.

And despite exhortations from the wine “intelligentsia” to get rid of our cultural shackles and enjoy more varied wines and wine styles (or at least the styles of wine they need to make this week), there really is nothing wrong with sticking with what you are sure you will enjoy. Wine producers all over the world know this too, which is another reason why so many brands are available around the world.

And that got us thinking: which wines and which brands of wine are killing it in terms of market penetration? What wines do retailers want to stock and in many cases feel they need to stock? So we thought to see which wine producers have the most offers on Wine-Searcher.

Let’s first see what we mean by “offer”. On Wine-Searcher, an offer is when a specific vintage of a specific wine from a specific producer is offered for sale by a specific retailer. For example, Mouton Rothschild will have the number of offers it has because different vintages of the wine are available from various retailers. Likewise, a brand like Penfolds will have multiple vintages available – 33 in the Bin series alone – across multiple vintages and multiple retailers, while a producer like Petrus only produces one wine, which means Penfolds will always have more. offers.

Thus, the list of the most ubiquitous wines in the world is mostly made up of brands rather than single wines.

Most proposed wine producers on Wine-Searcher:

There are a few surprises on the list. No room for big brands like Penfolds, Robert Mondavi, Torres or Concha y Toro. Big names like Moët, Sassicaia and Opus One don’t mean either; instead, it’s the triumph of the familiar, the reliable, and – let’s be honest here – those who can afford a global marketing push.

Weight of numbers

Barefoot is by far the most popular wine brand in the world. Wine-Searcher has over 36,000 offers listed among the brand’s 74 available products, although it should be noted that not all of these products are necessarily what everyone would call wine – Bubbly Peach Fusion is not listed on too many master sommelier exams, for example. Although it is owned by the United States (by Gallo), it also produces wines from Italy and South Africa, which adds to its global appeal.

Producer and merchant Louis Jadot won his second place by the weight of the figures; with 363 cuvées listed, the company’s complete coverage of the different climates of Burgundy gives it a huge head start even over the big producers.

Yellow Tail, third, and Gaja, fifth, are an interesting comparison. Both have Italian roots – the Casella family from Yellow Tail arrived in Australia as immigrants in 1957 and their son John built the brand from a small family business to the global giant it is today. By comparison, the Gaja family are Italian wine royalty, producing some of Piedmont’s most acclaimed wines. Nonetheless, Yellow Tail has over 1000 more deals than the aristocratic Gaja stable.

The other American entries on the list also offer a pretty striking comparison. Beringer, California’s oldest operating winery, has 175 cuvées listed, with an average price ranging from $ 3 to $ 158. Sutter Home, meanwhile, only offers 39 products (although its owners own several other brands as well), with an average price range of $ 4- $ 43, but it only has 1,700 deals less.

What is quite astonishing, however, is the presence of three individual wines, especially when you consider what they are. Mouton – and its two perennial rivals in the most sought-after wine lists, Lafite and Margaux – are among the top 10 most popular brands, despite having only one cuvée to work on. Having lots of vintages available helps; Mouton has 120, Lafite 133 and Margaux 105. But really, with respective offerings of over 19,000, 17,500 and 17,200, you could really think twice about the alleged “rarity” of these wines.

But these are really brands, and there are some wine numbers that really need to be put into perspective. If we looked at a list of the top 10 producers ranked by offerings on Wine-Searcher, five of them would be spirits. While Barefoot would still be at the top of the tree, the next four spots would be taken by Smirnoff, Jack Daniel’s, Bacardi and Johnnie Walker, while Absolut would slip between Jadot and Yellow Tail.

No matter how familiar the brands of wine may be, they are positively exotic to the spirits available around the world.

May this state of affairs last a long time.


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Mildred S. Rizzo

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