Virginia’s Ten Coolest LOVEworks Signs
Have you spotted giant LOVE signs across the Commonwealth? We’ve found some of the coolest, because Virginia is for lovers, after all!
Virginia LOVEworks signs aren’t just strewn all over the state for art’s sake! They’re actually part of a statewide program designed to promote travel throughout the Commonwealth, as well as build awareness around the slogan “Virginia is for Lovers.” This slogan has actually been the state slogan for 50 years.
You may have seen the signs at various visitor centers around the state, and in 2013 the Virginia Tourism Corporation created a LOVEwork Refund Program. With 16 LOVEworks signs created in the program’s first year, it became a success, with over 300 LOVEworks signs built throughout Virginia since then.
We’ve picked 10 of the coolest LOVEworks signs, which hasn’t been an easy task, but we’ve organized these 10 favorites by location in alphabetical order.
You might recognize the Peaks of Otter Winery at Johnson’s Orchard from our apple picking pole, but we appreciate how they decorated the giant apple for fall. It’s fun and festive.
Photo credit: Lovicaire on Instagram
Your eyes do not deceive you! This LOVEworks panel features some of the animals that can be found in the area, including blue crab, river otters, a blue heron and friendly bears. This sign was made with loblolly pine.
Photo credit: Ken Hendricks on Instagram
Sometimes you will find a unique LOVEworks panel that is not actually a freestanding sculpture. This LOVEworks mural is in downtown Franklin, featuring four different snapshots of the city. There are kayakers on the Blackwater River in the L, while the O offers downtown views, with the Franklin Cruise In pictured on Main Street. The V features fishermen at Barrett’s Landing, while the E features “We Be Jammin'” attendees.
Photo credit: Emily Ballance
This LOVEwork is located at the Cultural Center for the Arts. It presents many opportunities for visitors to experience, through the performing and visual arts held by the center.
Photo credit: Anthony Radzimo on Instagram
LOVEwork’s Oasis Arts and Crafts Center in Harrisonburg was designed by local artists, Harrisonburg High School students and community volunteers. There is a lot of LOVE in the room, as the largest tile features the word ‘love’ in many different languages.
Photo credit: Andrew Cothern on Instagram
This specific LOVEwork sign is a love letter to the region’s heritage. From tobacco plantations to railroad history, and even the historic Lee Theaterthis sign has it all.
Photo credit: Harold Jerrell
This LOVEwork panel is ready for the races! You can find this one at Richmond International Raceway, along with bits of NASCAR race cars, as well as different NASCAR races. If you look closely, you might even recognize some famous numbers.
Photo credit: Sarah Hauser on Instagram
If you like to dig for possessions (home), black dog recovery just might have the treasure you’re looking for. Their LOVEwork sign was made with a mix of industrial elements and musical instruments, and was made in their fabrication shop. If Black Dog Salvage sounds familiar, then you may have seen Salvage Dawgs on the DIY Network! The show ended after 11 seasons back in 2020.
Photo credit: Lovicaire on Instagram
Photo credit: Elly Condit
If you’ve ever driven on Interstate 81, you’ve probably seen a giant water tower shaped like a colorful hot air balloon off the highway. This colorful staple has even become Wytheville’s LOVEwork panel, where you can even stand on the ground and pose for a great photo with it.
Photo credit: Lindsay Davies
Have you spotted any LOVEworks signs across the state? Share your favorites with us on social media. We would love to see your photos.