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I was 26 when I drank my first sip of goon.

Not because I had avoided it or anything, but because I started my grog tenure with Passion Pop before moving on to vodka and then white and sparkling wine.

I was never against boxed wine, I just think watching gronks at parties playing ‘Goon of Fortune’ in my early 20s or seeing that metallic bag going around just didn’t appeal to me. Plus, let’s face it, the word ‘goon’ doesn’t exactly sound like a sommelier-approved bevvy, does it?

I’m getting hints of… garbage juice!

But yeah, one day I ended up with a mug of moron in my hand and was pleasantly surprised to learn that it just tastes, believe it or not, of wine!

I wouldn’t say it’s become my usual go-to drink, but if I ever go to a party where I know I’ll have to share with a bunch of people or just run out of cash that week. , I go for the humble goon bag.

But, as with every drink, there is a scale when it comes to quality, so to help you decide which can to buy we have categorized the brands of goon.

10. Sunnyvale

Average price: $ 14.

Region: Victoria.

Liters: 4L.

Standard drinks: 30.

You really get what you pay for with this one. So if, say, I’m in the last week of my pay cycle and looking for a bev but running out of dollarydoos, that’s what I’m rolling with.

From a taste standpoint, it’s not exactly the first level, so if you’re new to the genre, I wouldn’t recommend starting with this.

But if you’ve got a seasoned moron’s palace and you’re up for clowning, then go for it, buddy.

9. Tangled vine

Average price: $ 14.

Region: South East Australia.

Liters: 4L.

Standard drinks: 31.6.

This is another of my late pay cycle choices.

Relatively tasty, with a wide range of wine choices, but, I’m not gonna lie, I have a terrible headache just looking at the box (or maybe it’s just PTSD from my last one). hangover).

8. Sovereign Point

Average price: $ 14.

Region: South East Australia.

Liters: 4.4L.

Standard drinks: 40.

Ah, fabulous memories are attached to this booze box.

This one is a real bargain, considering there are more liters and standard drinks than the other ranges.

In terms of taste, as my boyfriend said, “it does the job, but it’s not on the amateur side.”

Do what you want with this information.

7. Golden oaks

Average price: $ 12.

Region: Victoria.

Liters: 4L.

Standard drinks: 30.

This one is cheaper and you don’t skimp on the taste, which we love.

Plus, the name of it sounds so lush. You won’t feel like a total yobbo rolling to park drinks with your faaaaahbulous Golden Oaks goonie.

6. Stanley

Average price: $ 15.

Region: Riverland.

Liters: 4L.

Standard drinks: 35.

This one is on the more exxy side, but there’s a reason for that.

Not only does it look more stylish (just check out this bold, mature packaging), but it’s also a premium option, in terms of taste. Plus, it offers 35 standard drinks, which is more than most.

A favorite for dinner / house party.

5. Coolabah

Average price: $ 15.

Region: Undisclosed (Guess Coolabah?)

Liters: 5L.

Standard drinks: 36.

One of the most iconic goon brands, it comes in a 25% extra value pack which is a total of 5 liters per box which is perfect for parties and festivals (lol, you sure remember?) need to make it last.

Plus, they have one of the biggest drink varieties I’ve ever seen in Goon including rosé (see above) which you don’t see very often!

4. Dawn

Average price: $ 15.

Region: South East Australia.

Liters: 5L.

Standard drinks: 57.5.

The logo on the box carries a rising sun that conjures up a cheerful image of park festivities, balcony sessions, or a darker image of watching the sun rise after a big one where you question your lifestyle choices, but not your decision to go for dawn because this bad boy is still routing bevvies through his 5 liter coffin and let’s face it, at that point you really need it!

It should also be noted that this brand is known for making a great cooking wine.

3. Domains Berri

Average price: $ 15.

Region: Riverland region.

Liters: 5L.

Standard drinks: 39.

The website advises you to pair this one with seafood, which is always a positive sign when selecting goon varieties as it means it’s a fancy pants drop.

It’s also a large 5 liter coffin and its name sounds like a flash, doesn’t it?

According to the box, it contains over 6 bottles of toddy and the packaging itself is eco-friendly which is always great.

2. From Bertolli

Average price: $ 22.

Region: Riverina region.

Liters: 5L.

Standard drinks: 39.

Entering at # 2 is one of the more upscale options: De Bertolli.

This award-winning selection is best known for its red grape varieties, so if you like red this is the one for you.

It also comes in a Sauvignon Blanc bag, which is a bargain since it’s hard to find in the Sav bag.

Because it pairs really well with food, I recommend taking this one with you to dinner parties, if bottles aren’t an option (they also sell wines by the bottle, BTW!).

1. Yalumba

Average price: $ 14.

Region: South Australia.

Liters: 2L.

Standard drinks: 21.

We have reached the Promised Land, ladies and gentlemen.

The best. The moron of the gold star. The Prue and Trude of boxed wine.

Yalumba (ahhh, that even looks lush, doesn’t it?)

Plus, the size, color, and style of the box makes it more socially acceptable, doesn’t it?

It’s the closest goonie to bottled wine, pretty much. * chef’s kiss *

Enjoy your foray into Goon, fam!

Matty Galea is the senior entertainment editor at Pedestrian who is also interested in woo-woo stuff like astrology and crystals and has been writing horoscopes since the start of his career. He also has Tweets about pop culture and astrology and posts spicy content on Instagram.

A New York-based private equity firm signed a $ 1.2 billion deal with tobacco giant Altria to acquire Ste. Michelle Wine Estates, third premium producer in the United States

The deal with Sycamore Partners Management LP, announced Friday, includes about two dozen brands and nine wineries in Washington, California and Oregon, as well as 2,800 acres of vineyards, mostly in Washington. Ste. Michelle sources from nearly 30,000 acres of grapes in the tri-state. The total wine shipped last year was the equivalent of 7.3 million 9-liter cases.

The transaction is expected to be finalized in the second half of this year.

The brand portfolio includes North Shore winemakers Patz & Hall in Sonoma Valley Conn Creek on St. Helena and Stag’s Leap Wine Cellars near Yountville. Stag’s Leap and Col Solare in Washington are operated as part of a joint venture with Italian Marchesi Antinori, whose Ste. Michelle also distributes.

Stag’s Leap produces about 100,000 cases per year, Patz & Hall about 20,000 cases and Conn Creek about 7,000 cases, according to a spokesperson.

“The Ste. Michelle leadership team and I look forward to working with the Sycamore Partners team and believe we are well positioned to help drive the next phase of growth. Their commitment to partner with us is a tremendous vote of confidence in the team and our great estates and brands, ”said David Dearie, President and CEO of St. Michelle Wine Estates, in a statement.

A Sycamore spokesperson declined to comment on the deal.

Sycamore focuses on investments related to consumers, distribution and retail, according to its website. Recent deals have included $ 201 million for upscale cruise line Azamara and clothing brands Ann Taylor, LOFT Lou & Gray and Lane Bryant.

If completed, it would be the third major wine acquisition involving North Coast brands after the Gallo-Constellation and Delicato Familiy Wines-Francis Ford Coppola Winery accords.

Earlier this year, E. & J. Gallo Winery and Constellation Brands finalized the sale for $ 810 million of 32 brands, including Clos Du Bois and several based or launched on the North Coast.

Then last month, Napa-based Delicato Family Wines signed with Francis Ford Coppola to sell its Sonoma County wineries, Francis Ford Coppola Winery and Virginia Dare Winery brands and facilities, creating one of 10 major wine suppliers to the United States and exporters from California. wine. This agreement is estimated between 500 million and 1 billion dollars.

Jeff Quackenbush covers wine, construction and real estate. Prior to the Business Journal, he wrote for Bay City News Service in San Francisco. He graduated from Walla Walla University. Contact him at [email protected] or 707-521-4256.

Italian Wine Brands acquired 100% of Enoitalia for an undisclosed amount, making it the second largest wine company in Italy in terms of annual turnover.

Before the merger, IWB was the seventh largest Italian wine company in terms of turnover, with an annual turnover of 204 million euros, with Enoitalia just behind at 201 million euros.

Now that the two companies have joined forces, it places IWB in second place behind the cooperative group Riunite & Civ, which generates around 600 million euros in annual turnover.

This places the company in number one position among private Italian wine companies, overtaking Marchesi Antinori, which has an annual turnover of 221 million euros.

The value of Enoitalia’s equity was € 150.5 million and under the agreement, the transferor, represented by the Pizzolo family, will reinvest in IWB by subscribing to € 1.4 million in shares.

The announcement of the merger prompted the IWB share price to rise 15% on the Milan Stock Exchange on June 18, the day after the sale closed.

Before the IWB-Enoitalia agreement, the market had witnessed the double entry of the private equity fund Clessidra, on the one hand with the acquisition of Botter and on the other hand with that of Mondo del Vino, creating a group with the number € 350 million in business.

At the start of the year, Antinori reinforced its leadership in the field of fine wines, acquiring Jermann and entering the name of Collio, famous for its great whites, in style.

Still in the process of acquisition, the holding company Prosit, owned by the investor Made in Italy Fund, recently acquired the American importer Votto Vines, specializing in the distribution of Italian brands in the United States.

One of the main limitations of the Italian wine system has always been the small size of its companies – only 21 companies manage to exceed 100 million euros in turnover, and most are cooperatives, owned by wine growers, or commercial companies focused on mainstream wines.

This fragmentation has exposed Italians to tough competition in international markets, where they face much stronger and more structured players like Constellation Brands, which owns the Ruffino brand in Italy and exceeds $ 8.6 billion in revenue. .

During the pandemic, the wine industry defended itself better than other Italian sectors, managing in some cases to achieve considerable growth. As a result, its appeal to investors has increased and attention has shifted to groups that appear to be able to develop a high penetration rate in foreign markets.

This is the case of Clessidra with the acquisition of Botter, which over the 2016-20 period was the leading company in terms of growth rate.

CEO Marco Ottaviano was clear on the company’s investment objective: “Botter’s growth will be driven not only by the natural ability to expand in foreign markets, but also by the fact that the company is a perfect platform for a strategy of targeted acquisitions with the objective of promoting the creation of an Italian leader in the sector, ”he said.

Less than two months later, the confirmation of this desire arrived, with the entry into the Mondo del Vino group, which has wineries in Piedmont, Sicily and Emilia-Romagna.

The case of the IWB is different. The group imposed itself during the pandemic, thanks to an economic model oriented towards door-to-door sales and perfectly adaptable to the conditions of the Covid era.

Its 2020 turnover is up 30%, allowing Chairman and CEO Alessandro Mutinelli to look into possible acquisitions.

In the end, the choice fell on Enoitalia, based in Verona and with a wide range of products ranging from still wines to Prosecco.

Mutinelli underlined how the merger brings within IWB “a broader portfolio of products and brands, an enlargement of the customer base, greater territorial diversification of sales, entry into the horeca channel, a doubling of volumes with production and commercial synergies: in short, more competitive strength.

In the future, producers of fine Italian wines, from Santa Margherita and Illy to Bertani and Frescobaldi will not hide their ambitions to acquire properties in the most prestigious appellations of the country (notably Barolo) or to diversify their offer with fine white wines.

From the ever-growing roster of celebrity-owned beauty brands to celebrity-owned restaurants, Hollywood celebrities are proving their skills extend far beyond the big screen. But lately, a business venture seems to have caught the attention of the stars: owning their own brand of wine.

Whether you like a dry merlot or a mild moscato, you might be looking for the best vegan wines to go with your summer charcuterie board. Don’t worry, we’ve got you covered. But first, what exactly makes a vegan wine, well … vegan?

What makes wine vegan?

Not all wines are created equal or vegan, for that matter.

Many wines go through a clarification process called fining to remove cloudiness. The fining of winemaking, which filters sediment from the wine, can sometimes involve products of animal origin.

Traditional sizing agents can include egg whites, gelatin, milk proteins like casein, and isinglass, which is a type of collagen derived from the bladder of fish.

But don’t worry, as many winemakers choose to omit the use of animal products in the fining process. Instead, they use pea protein, clay, or activated charcoal to filter the wine, to name a few. Other brands choose not to refine their wines, allowing them to self-clarify and self-stabilize instead. These companies will generally label their wines as “unfinished” or “unfiltered”.

Where to buy vegan wine

These days, finding vegan wine is easy. Many wine brands label their products as “vegan,” making them easy to spot on store shelves. Websites like Barnivore, a vegan guide to wines, beers, and spirits, also make it easy to buy vegan wines.

You can also simply opt for a bottle from our list organized below. Ready to open one? We thought so. Just do us a favor and drink responsibly. Let’s drink to that.

The best celebrity-owned wine brands

The wine industry is booming. According to market research firm Fortune Business Insights, the wine market was worth $ 364.25 billion in 2019. And it’s only getting bigger. It is expected to reach $ 444.93 billion by 2027.

Whether they come from a family with a long history of winemaking or are simply entrepreneurs looking to start a new business venture, a number of celebrities are getting into the grape action.

From actors to models and musicians, the stars turn to the vineyard and launch wine brands. Ready to fill your glass? Sip and relax with these seven celebrity-owned vegan wine brands.

Cameron Diaz Avaline

Actor Cameron Diaz and entrepreneur Katherine Power launched own wine brand Avaline in July 2020. The line includes white, rosé, sparkling rosé, sparkling and red labels, all of which are vegan. Open a bottle of Avaline White, which is made in Spain. The dry wine has a fresh and crunchy finish. Or try the Avaline Rosé, made in France, which is light and fresh with notes of melon and zest.

Planet 9 Fine Wine by Mýa

Mýa regularly talks about her plant-based diet. So it’s no surprise that the Grammy Award-winning meatless singer launched her own brand of vegan wine in 2018. Planet 9 Fine Wine by Mýa features a cabernet sauvignon rouge with plum infusions, reminiscent of her sensual personality.

Bellissima by Christie Brinkley

Model and actor Christie Brinkley is the face behind this vegan wine brand. In addition to being a lifelong vegetarian, Brinkley is an ardent activist for environmental rights. The collection’s brut, rosé, white zero sugar and rosé zero sugar wines are made from organic grapes. We’ll take one of each, please.

Fresh vine wine by Nina Dobrev and Julianne Hough

Vampire diary star Nina Dobrev and Emmy-winning choreographer Julianne Hough launched their vegan wine label Fresh Vine Wine in March of this year. Low-carb, calorie, and sugar-low wines include a 2018 California Chardonnay, a 2018 California Pinot Noir, and a 2018 Cabernet Sauvignon. The company is also expected to release a 2020 rosé wine this summer and a reserve Cabernet Sauvignon at the fall.

Della Vite by Cara Delevingne

Sisters Delevingne Chloe, Poppy and model Cara created this award-winning vegan prosecco brand. The range includes two wines produced in the Italian region of Valdobbiadene: Treviso and Superiore. The brand’s name, Della Vite, means “of the vine” in Italian. And with a last name like Delevingne, which means “of the vine” in French, it looks like this brand of vegan wine was meant to be.

Invivo X, SJP

Best known for her role as Carrie Bradshaw in Sex and the city, Sarah Jessica Parker is also the face of Invivo X, SJP. The vegan and eco-friendly wine brand includes a Sauvignon Blanc, sustainably made in Marlborough, New Zealand, and a Rosé made in France. The former features aromatic notes of tropical fruit and citrus, while the latter features an aromatic profile that evokes “clear rose petals and bright summer berry characters,” according to a press release. A bottle of either and reruns of Sex and the city is seriously in order.

Canvino, by Chris Carrabba

Canvino is music for our taste buds. In 2019, Chris Carrabba, singer and guitarist of Dashboard Confessional, became an investor, partner and ambassador of this vegan wine brand. But you will not be able to open a bottle of this wine. As the name suggests, the wines come in cans. The varieties include 4 packs of Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé and Sauvignon Blanc. So, open a cold one. Sit down. And jam.

LIVEKINDLY is here to help you navigate the growing market for sustainable products that promote a smoother planet. All of our selections are curated by the editorial team. If you purchase something that we are linked to on our site, LIVEKINDLY may earn a commission.

It is officially the most magical time of the year: the rosé season. All summer long, we’ll sip our favorite rosé wines to celebrate the good weather from day to night. And, since we know you’re constantly on the hunt for the most delicious daytime rosé for your summer, we’ve decided to collect our favorite blush bottles to add them to your must-drink list in honor of the season (and National Rosé Festival, June 12, 2021.)

From France to California and everywhere else, these are the best rosé wines to drink right now.

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Celebrities have every chance to make every dream come true. Proving that the old adage “it takes money to make money” is true, famous faces often take the lead and launch their own brands of alcohol to see where it takes them. With high hopes and competitive intentions, the world of celebrity alcohol brands has grown into a very dense and tight-knit category.

Wonderwall reports that many celebrities have tried their luck by creating their own brands of alcohol, with some doing significantly better than others. The differences between the brands vary widely, with some designed to attract the masses for a wider sale, while others target an elite crowd and are highly regarded as some of the most luxurious alcohol offerings.

9 Kendall Jenner: 818 Tequila

Kendall Jenner has already enjoyed success on the catwalks and through her family’s reality TV show, Keeping Up With The Kardashians. She’s cast her name in the ring along with a slew of other celebrities who have created their own liquor brands and it looks like she’s on the right track to being successful.

Tequila 818 was named after the zip code for its area and although it is fairly new, its tequila has already received a lot of positive attention. The World Tequila Awards have already crowned it “the best rested tequila” and there is no doubt that the success of this brand will continue to soar.

RELATED: Drinking Alcohol and Coffee Every Day Could Increase Your Life Expectancy

8 Snoop Dogg: 19 Crimes & Indoggo Gin

Snoop Dogg dove into not one, but two different brands of alcohol. He released the Indoggo gin which, according to Drinks Retailing News, was awarded a “Double Gold” for taste and design at the 2020 Proof Awards. “

He also has a very popular brand of wine called 19 Crimes which is doing incredibly well. In fact, “Sales of 19 Crimes, the Australian wine brand owned by Treasury Wine Estates, grew 68.2% in value and 54.1% in volume through April 2020” from the previous year .

7 Bethenny Frankel: Skinnygirl Cocktails

Bethenny Frankel definitely rolled the dice when she created Skinnygirl Cocktails, and the odds ended up working in her favor. At first, she wasn’t sure if this unique brand of alcohol would appeal to her fan base, but was thrilled that she could sell it for a huge price when she ran into financial difficulties.

Cheatsheet reports that in 2011, Beam Global Spirits & Wine bought Skinnygirl Cocktails from Bethenny for $ 120 million, making all of their efforts worth it.

6 50 Cent: Effin Vodka, Chemin Du Roi, Branson Cognac

If it’s premium alcohol, 50 Cent wants to put their name on it … or at least that’s what it sounds like.

50 Cent is sold the majority of its shares in Effin Vodka for $ 60 million. For those who are wondering, yes, there are still a few actions left!

That’s not all he tries though. It looks like 50 Cent is craving lavishly brewed, high-priced alcohol. He has created two of his own brands that he strongly promotes on social networks; Champagne Chemin du Roi and Cognac Branson. Both are labeled as premium and premium brands and they are priced the same. It continues to generate good profits but the valuation of its brands remains unresolved.

5 Diddy: Ciroc

Diddy signed with Diageo in the late 2000s to take over Ciroc Vodka, and at the time, Ciroc was practically a dying brand. With sales seriously lacking and no real game plan to elevate the brand, Diageo decided to enlist Diddy’s help and, of course, he skyrocketed it. The mass appeal was twofold – Diddy’s personal endorsement and relentless, eye-catching publicity coupled with the brand’s overall affordability. Simply put, sales were easier to generate because the cost of the bottle itself was more affordable, making it more attractive and accessible to the masses.

4 Dwayne ‘The Rock’ Johnson: Tequila Teremana

Dwayne Johnson rented Teremana Tequila to the world in March 2020, at the start of the global pandemic, but according to Forbes, he is still “able to walk 300,000 9-liter cases in his first year. That’s a record number. for the spirits industry, but for Johnson and his co-founders, this is just the beginning.

The success of his brand is inevitably poised to challenge the tastes of Casamigos, the brand created by George Clooney.

3 Ryan Reynolds: Aviation American Gin

When Ryan Reynolds set out to create Aviation American Gin, it’s unlikely he ever thought he would sell it for $ 610 million, but that’s precisely what ended up happening.

After cultivating the stellar gin product, Davis Brands and Diageo struck a deal to take over the alcohol brand, and that massive dollar value was the basis of their talks.

2 Jay-Z: Champagne Armand de Brignac

It’s hard to miss Jay-Z’s contribution to the alcohol world. He raps on Ace Of Spades, the laid back name of his champagne brand Armand de Brignac, all the time. It showcases its high-priced bottles, a series of social media posts and music videos, and makes a point of revealing to the world that this is a luxury brand intended for the most special moments of the world. life and to the elite who can afford to let it go. a lot of money on premium alcohol.

He was very successful in establishing his brand. Forbes “valued the collaboration deal at around $ 630 million, based on conversations with five beverage analysts and industry insiders. That’s double the brand’s previous valuation by Forbes. “

1 George Clooney: Casamigos

Many celebrities start their own liquor brands, but very few see their businesses reach George Clooney’s significant levels of success.

He was the mastermind behind Casamigos, which was marketed as a premium tequila brand, and in 2017 Clooney put a price on the fruits of his labor. He sold Casamigos Tequila to Diageo for a breathtaking billion dollars.

READ NEXT: Poll Shows 46% Want Dwayne “The Rock” Johnson For President, Rock Respond

Sources: Forbes, Wonderwall, Business Insider, Cheatsheet, Beverages Retailing News

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Wine conglomerate Treasury Wine Estates (TWE) has sold four low-end American wine brands to The Wine Group (TWG) for $ 100 million as the company continues to focus on its premium brands and results.

The quartet of brands, sold on March 10, includes Beringer Main & Vine, Beringer Founders’ Estate, Coastal Estate and Meridian. The harsh tariffs imposed by the Chinese market on Napa-based TWE brands – particularly the company’s Penfolds label – have prompted the wine company to rethink its brand lineup and marketing approach in the U.S. market.

The recent rebranding of the brand did not surprise most analysts in the US wine industry. “In the case of TWE, the industry has been waiting for some time for the sale of the under $ 12 segment in the United States to occur,” notes Mario Zepponi, wine merger and acquisition advisor at Zepponi & Company, based. in Santa Rosa. .

The TWE-TWG deal, notes Stephen Rannekleiv, global beverage sector strategist at Rabobank in New York City, was a good opportunity for TWE to take advantage of these specific brands as they play in a less than premium segment. He adds that the price was also right. “I guess both companies are happy with the deal they got. There wasn’t a long line of people who could take these marks.”

While it’s “hard to assess value, but I’m sure the Treasury sees it positively from a reported earnings perspective and The Wine Group sees it positively from a cash flow perspective,” adds Jon Moramarco, Napa-based managing partner of bw166, a beverage industry analyst.

TWE Americas President Ben Dollard called the move a “mutually beneficial sale,” adding, “We look forward to allowing our team to focus on driving our priority brands for the business, including Beringer. , Beaulieu Vineyards, 19 Crimes and Penfolds. “

A closer look at the deal

TWE executives say the deal will allow them to better focus on their high-end brands. “As part of our TWE Americas strategy, we continue to focus on our luxury and masstige brands, while refining our wine business,” said Dollard. The adjective “masstige” – long used by TWE – strikes a balance between mass and class and commands a premium over conventional products while being far inferior to super premium products, according to the. Harvard business review.

Dollard adds that at the same time, TWE “will continue to build momentum on our masstige and luxury levels with the release of 19 Crimes Snoop Cali Red… and on the luxury level with the release of the Penfolds California collection”.

The California-based TWG – which has more than 60 brands including Franzia, Cupcake, Chloe and Trapiche – is the second-largest wine group in the United States, according to WineBusiness.com. The group was an ideal buyer for these four brands because the company has long specialized and skillful in the marketing of low-end wine brands.

TWG declined to comment for this story and TWE provided a press release confirming the sale and that TWG would acquire existing inventory from all four brands. TWE CEO Tim Ford said in the statement that the agreement “will be mutually beneficial in the long run for our respective organizations. For TWE, this transaction is an important step towards our delivery plans [TWE’s vision of] future state [of the] in the premium wine business in the United States and we can now focus only on continuing to grow our premium brand portfolio to drive future performance in the Americas. “

A sale that makes sense

TWE has long wanted to focus on its premium brands and the recent blows the company has suffered in the Chinese market have clearly prompted it to change its sales setup in the US market. Zepponi says TWE has been hit by “a double whammy with slowing sales in the United States and political fallout with China and Australia.”

Since the company’s standoff with China has accelerated interest in changing its US portfolio, Zepponi notes that TWE “wanted to make quick decisions about the US portfolio.” Selling to TWG makes sense because the company “isn’t afraid of these low-cost brands and actually has a good place for them,” he concludes. “It’s a win-win for both parties.”

“The Treasury has made no secret of its desire to concentrate on the wines they call ‘masstige'”, notes Moramarco. “Usually these brands are in decline, so they are holding back the growth of revenue and profits for a public company.” The benefits for TWE, in the case of this sale, “are similar to the benefits of the Constellation deal with Gallo,” he adds.

TWE has long struggled to balance its operations in the United States for some time, add both Rannekleiv and Zepponi. At times, according to Zepponi, they seemed to rebalance it, but again, the brand mix tilted like a pinball machine. So getting rid of brands that don’t suit them will help them “free them up in the future to add brands that will help them be successful,” says Rannekleiv.

Morocco agrees. “Treasury will find it easier to devote more time to the brands it wants to focus on. However, it could make personnel adjustments with the loss of gross profit.”

The Gallo affair

There are similarities to Constellation Brand’s $ 810 million sale of its low-end brands to Gallo which was announced in April and completed in January of this year. “There is a tendency for listed companies to sell their low-end portfolio. These brands are not as attractive and will not show growth for shareholders,” Rannekleiv shares. By comparison, “a private company can view these acquisitions as very profitable.”

On the flip side, a bigger stable of brands should benefit TWG in the long run, according to a handful of analysts. This acquisition will also help TWG maintain its relevance with retailers, adds Rannekleiv. In addition, TWG manages “the cheapest brands very well”. He adds that the purchase is also “an interesting opportunity for the TWG to consolidate its role in the value segment of the market”.

Given the recent wave of IPOs and SAVS – an acronym for a special purpose acquisition company that is publicly traded and has no assets other than cash – including Vintage Wine Estates which is expected to close in May; and Duckhorn, a company that just declared its intention to go public, some wonder if the sale is the precursor to a larger merger with TWE.

Only time and the ever-changing wine market conditions will tell.

EXCLUSIVE: A study by Who? found drinkers can save up to 22% on premium labels knowing where they are sourcing with Waitrose charging 22% more for a popular brand

Wine lovers looking to save money on their favorite drink can sniff out the best deals at Asda, a watchdog has revealed.

A study by which? found the supermarket to be the cheapest for 60% of popular plonks such as Barefoot and Gallo.

According to research, drinkers can save up to 22% on premium labels by being as savvy about where they are sourcing as they are from their drink.

For example, Casillero Del Diablo Sauvignon Blanc was priced at £ 6.96 at Asda but was 16% more expensive at £ 8.10 at Waitrose.

Gallo Family Vineyards Summer Rose cost Asda £ 4.24, but Waitrose 14% more with a bill of £ 4.85.

What is your point of view ? Give your opinion in the comments section

And the Barefoot Malbec cost £ 6.15 from Asda but £ 6.89 from Waitrose, which was the most expensive supermarket, according to the study.

While Asda was best for popular brands, Sainsbury’s was best for cherry picking deals on chic labels.

For research, award-winning New Zealand wine Brancott Estate Sauvingnon Blanc was £ 7.41 at Sainsbury’s, but £ 9.01 at Waitrose, a 22% difference.

Morrisons was named the city’s toast for overall deals with 17% of its price cut at one point and 22% of the range at bargain prices between November and December of last year.

Connoisseurs looking for deals on wine varieties such as Pinot Grigio and Cabernet Sauvignon can buy wine for under £ 4 from Lidl discounter, Which? noted.

For just £ 3.80, wine lovers can buy a chain bottle of Tempranillo with Merlot for £ 4.38.

And buyers can put a bottle of Syrah in their baskets for £ 4.01 at Aldi and buy a Cabernet Sauvignon for £ 4.98.

Who? said: “Discounters Aldi and Lidl generally do not have deals on their wine range, preferring to keep prices low all year round.”

The consumer watchdog analyzed the prices of 382 bottles at Tesco, Asda, Morrisons, Sainsbury’s and Waitrose supermarkets, Aldi and Lidl discounters, and the Ocado online store and looked at 10 of the most popular wine varieties.

Natalie Hitchins, Home Products & Services Manager at Which? said: “Our research has found that some of the UK’s most popular wine brands can vary in price by up to 22% depending on where you shop with Asda and Sainsbury’s being the cheapest.

“If the big brands aren’t important, wine enthusiasts can find a bargain at Aldi, Lidl or Morrisons, which were the cheapest supermarkets for own-brand bottles of the most popular varietals, such as Syrah and pinot grigio.

Wine and Valentine’s Day sort of go together like peanut butter and jelly, but two wineries are taking this pairing to new heights, with upside-down bouquets and rosy sunglasses.

Brancott Estate, a New Zealand winery known for bringing the good Sauvignon Blanc from this Pacific island nation to the United States, has teamed up with Spencer Falls, aka The unlikely florist overturn the traditional bouquet on the head. Literally.

When you purchase the Flipster Bouquet ($ 110) from this talented Los Angeles floral artist, Brancott Estate Wine will offer an arrangement to the recipient of your choice. Whether it’s a friend, family member, partner or colleague, Brancott Estate wants to pay it forward, while supplies last.

“It was a pleasure partnering with another Kiwi brand to turn the Improbable bouquet upside down,” Falls said. “Brancott and I share an appreciation for sustainability, for getting the most out of life inside out, and for good After a busy week making floral arrangements for Valentine’s Day, I’m going to relax with a drink of Brancott Estate Sauvignon Blanc. ”

The bouquet itself is a beautiful aromatic arrangement that has been wrapped in burlap and ribbons. The recipients of these pretty flowers simply glue the entire bouquet – burlap included – into a vase, and after five days, they can hang it upside down to dry in a beautiful, lasting arrangement, becoming a “bouquet forever. “.

Brancott decided to partner with Falls, in part because the winery celebrates its mantra, ‘life upside down,’ and in doing so, the winery has partnered with people they see as’ flipsters ”or people who“ people who redefine their field by constantly finding new, innovative ways to turn the unexpected into the unexpected. “

“We teamed up with Spencer because his Kiwi quirk and passion for creating unique and beautiful flower arrangements perfectly embody what it means to be a flipster,” says a representative for the brand. “After such an unlikely year, we’ve teamed up with the Improbable Fleuriste to literally turn the traditional bouquet upside down on its head.”

These pretty bouquets are available to ship nationwide, and will continue to be available until spring. Brancott’s Sauvignon Blanc is also available nationwide, via the brand’s website, as well as Drizly, and Brancott and Falls both say “it’s a perfect match.”

Another perfect pairing to celebrate Valentine’s Day – and Valentine’s Day – comes from Cupcake Vineyards and Zenni Optical. This fun-loving wine brand and this avant-garde eyewear brand have teamed up to create their very first product collaboration: Cupcake Prosecco Rosé sunglasses.

The bright, sparkling hues are designed to celebrate the release of Cupcake Prosecco Rosé, and this collaboration has been timed to celebrate Valentine’s Day.

“At Cupcake, choosing joy is a rule we stick to and we are happy that we can bring a little joy when everyone needs it most,” says Collin Cooney, Marketing Director for Cupcake. “This is exactly what Zenni is doing with their chic yet affordable glasses, making them the perfect pairing to help us mark the release of our Prosecco Rosé.”

The premium sunglasses feature a cat eye shape, satin rosé colored frames with a silver nose bridge and a dark gray gradient lens tint with a rose gold mirror finish, and their subtly curved lenses were designed to match the Cupcake Bottle. They also come with a co-branded cleaning cloth and case. The sunglasses are sold online for $ 45.95 and will be available while supplies last.

“At Zenni, we are constantly looking for ways to offer creative products in which our customers can look great and pay for themselves easily,” says Sean Pate, Marketing and Brand Communications Manager at Zenni. “That’s why we’re excited to partner with Cupcake to deliver these cheerful sunglasses and help bring a positive outlook to customers of both brands. “